Protein Is Everywhere. But Does Your Skin Need It in Your Soap?

Protein is having a moment.

Walk through almost any grocery store and you'll see protein added to cereal, yogurt, snack bars, pancakes, coffee and even water. As someone who has spent decades around fitness and sports nutrition, I understand why protein gets attention.

But now we're seeing the word protein increasingly used in beauty and skincare, too.

So here's the question:

Does protein actually matter in your soap?

Yes, Goat Milk Contains Protein

Goat milk naturally contains proteins, including casein and whey proteins. That's simply part of what milk is.

And because we make our soaps with goat milk, those milk-derived components are part of the ingredients that go into our bars.

But here's where I think skincare marketing can get a little carried away.

The fact that an ingredient contains protein doesn't automatically mean that protein is going to “feed,” rebuild or repair your skin—especially in a rinse-off product like soap.

Soap Has One Really Important Job

We sometimes make skincare much more complicated than it needs to be.

The primary job of a cleanser is pretty simple:

Remove dirt, sweat and excess oil without leaving your skin feeling stripped and uncomfortable.

That's why, at Allie's Naturals, we're much more interested in how a bar is formulated and how your skin feels after you use it than attaching the latest buzzword to the label.

It's also why one of our favorite things to say is:

Your skin should feel clean. Not tight.

That tight, squeaky-clean feeling isn't necessarily proof that a cleanser did an amazing job. It can be a sign that you've removed more of your skin's surface oils than you wanted to.

So Why Do We Use Goat Milk?

Not because we can put PROTEIN in giant letters on the package.

We use goat milk because it's part of the kind of handcrafted soap we want to make: thoughtfully formulated bars made with oils, butters and other carefully selected ingredients that provide a satisfying cleansing experience.

Different Allie's bars have different purposes. Some are fragrance-free. Some contain clays. Some exfoliate. Some are designed specifically for the face or delicate skin.

But they all start with the same philosophy:

Healthy skin doesn't have to be complicated.

Don't Choose Skincare by Buzzwords

Protein can be extremely important when we're talking about nutrition.

That doesn't mean you need to chase the word protein every time it appears on a skincare package.

Instead, pay attention to the complete formulation. Pay attention to how you're cleansing. And most importantly, pay attention to how your skin actually feels afterward.

Because sometimes the best skincare isn't the product making the biggest claim.

It's simply the product that does its job well.

Cleanse. Moisturize. Protect.

Healthy Skin Made Simple.

Michael A. Carrubba

Founder/CEO Allie's Naturals